The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that the Brampton Minor Basketball Association (BMBA) has agreed to an official partnership agreement for a third straight season.

BMBA is a non-profit organization that has grown to become one of Ontario’s largest youth sport organizations since its establishment in 1979. While skill development in basketball is a large emphasis with BMBA, they also aim to emphasize fair play, respect, community service, and other life skills to help their 600+ active members grow both on and off the court. 

“We are excited to be partnering with the Honey Badgers for a third consecutive season,” said Leslie Johnson-Carmichael, President of Brampton Minor Basketball Association. “This partnership provides our youth a visual representation that anything is possible, and that you can play professional basketball right here in Brampton. We are very appreciative of the Honey Badgers ongoing support over the years and look forward to another season with them.”

BMBA and the Honey Badgers have worked closely since the teams’ move to Brampton in 2023 in promoting each other’s organizations. With this year’s partnership, the Honey Badgers will host a “BMBA Day” during the teams’ home opener on May 25 vs. Scarborough with at least 500 BMBA members in attendance. In fact, fans can expect to see a lot of the BMBA throughout the entire season attending Honey Badgers games. 

“Leslie and the BMBA have been crucial in our organization’s growth in this city since our relocation from Hamilton,” said Michael Lorkovich, Senior Director of Sales and Marketing for the Honey Badgers. “They have played such an important role in the growth of basketball in Brampton, and having them on our team is nothing short of an absolute pleasure. If your child is interested in becoming a basketball player, we highly encourage you to sign them up for a BMBA program.”

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets

###

About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Brampton Minor Basketball Association (BMBA)

Brampton Minor Basketball Association (BMBA) has been a pillar of grassroot basketball since 1979, serving the Brampton community and surrounding areas. BMBA has produced a number of high-performance players throughout the years who have gone to compete at the highest levels locally, nationally, and internationally, including currently in the National Basketball Association. As a member of the City of Brampton's Brampton Sports Alliance, the BMBA provides programs that complement all playing abilities from beginner through elite for youth ages 5 through 19. Click here to learn more.

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca