The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that the Sandman Hotel Group has agreed to become the team’s exclusive hotel partner ahead of the 2025 season.

“It’s an honour to once again have the opportunity to partner with the Brampton Honey Badgers this year,” said Roseanne Dalisay, Regional Manager of Sales in GTA/Ontario. “Sandman Hotel Group believes in the importance of investing in our local communities and we’ve had the privilege of supporting this incredible group right from the beginning when they were the Hamilton Honey Badgers! We are proud to be alongside them on this new journey as the team continues to flourish in a new city!” 

Along with becoming the team’s official hotel, Sandman will also be making a donation to underprivileged youth in local communities to allow them to enjoy professional basketball live.

“We are proud to have the Sandman Hotel Group support us and the community this season” said Chris Rodricks, Senior Director of Business Development for the Brampton Honey Badgers. “It has been a pleasure working with Roseanne and the entire Sandman organization since the Honey Badgers 2022 championship season, and to now put that into an exclusive partnership brings everything full circle. Their continued support will have a great impact on our team and the entire Brampton community.”

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Sandman Hotel Group

Founded by Bob Gaglardi in 1963, Sandman Hotel Group holds deep roots in Canadian hospitality and has been proudly taking care of people for more than 50 years.

A proud family-owned and operated business, we have grown to over 60 hotels across Canada, the US, UK & Ireland since our first hotel opening in Smithers, BC. With a wide range of accommodation options available, from our Sandman Inn & Suites to our premium Sandman Signature brand, we offer incredible value, comfort, and style for every traveler.

When you stay with us, you’ll always be greeted with true Canadian hospitality.

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca