The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Brampton’s largest shopping mall, and one of the largest shopping malls in the country, the Bramalea City Centre (BCC), has agreed to an official partnership agreement for a third straight season. 

The Bramalea City Centre first opened their doors to the citizens of Brampton in 1973 and have since expanded to hold over 300 outlets on 85-acres of land in the heart of the city. Some of their largest stores being Metro, Hudson’s Bay, Designer Depot, and H&M.

“We are excited to grow our partnership with the Brampton Honey Badgers and support basketball within our community,” said Nicole MacPhail, marketing manager at Bramalea City Centre. “Basketball is not only a sport, but a form of gathering and communicating while supporting each other and establishing community relationships. BCC looks forward to inspiring the younger generation to take a shot and reach for the stars with the BCC and Brampton Honey Badgers partnership.”

With the support of Bramalea City Centre, the Honey Badgers will be able to invite local underprivileged youth and families to games this season to experience professional basketball right in their home city. 

This season, Honey Badgers fans can expect sponsored in-game activations for an opportunity to win a Bramalea City Centre shopping spree. 

“As one of Brampton’s most notable attractions, we consider ourselves privileged to have Bramalea City Centre back as an official partner this season,” said Chris Rodricks, senior director of business operations for the Brampton Honey Badgers. “We encourage Honey Badgers fans to explore all the shops and services that Bramalea City Centre has to offer, and keep an eye out for BCC prizes at Honey Badgers home games.”

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Bramalea City Centre

Bramalea City Centre, is the largest shopping centre in the City of Brampton, and the fourth largest in Ontario. The two-level shopping centre offers 1.5 million square feet of retail shopping space, showcasing a tenant mix of over 300 stores and services including Metro, Aritzia, Decathlon, Browns Shoes, JD Sports, and Sephora.

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca