The Canadian Elite Basketball League (CEBL) announced Thursday a two-year partnership extension that secures Electrolit as the Official Hydration Partner of the CEBL and its 10 member clubs through 2026.

Since 2024, Electrolit has ensured all 10 CEBL teams have access to premium hydration products, reflecting the league's dedication to player health and peak performance. Their scientific formula, great taste and variety of flavors has provided an essential resource for CEBL athletes and coaches to ensure they are hydrated and ready to compete at the highest level.

Electrolit also remains the presenting partner of all CEBL training camps. 2025 CEBL Training Camps, presented by Electrolit, open across the league in early-May. Each team will again be equipped with a hydration station for the duration of the season featuring towels, water bottles and premium hydration products.

In 2025, the CEBL will embark on its longest season in league history, tipping off Sunday, May 11 at 4 p.m. MT / 6 p.m. ET when the Edmonton Stingers host provincial rival the Calgary Surge at Edmonton EXPO Centre. The season will culminate at 2025 Championship Weekend (CW25) in Winnipeg which runs August 21-24, featuring three games at Canada Life Centre, including the Conference Finals doubleheader Friday, August 22 and the CEBL Championship Final on Sunday, August 24.

Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Electrolit®

Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes & partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 6 delicious flavors across Canada, Electrolit is currently offered in retail and online channels across the nation. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America. For more information, please visit Electrolit.ca or follow them on Instagram and Facebook.

Media Contact:
Elias Eldridge - Account Executive & Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca