The Canadian Elite Basketball League (CEBL) announced Monday a landmark national partnership with Canadian fintech leader, Neo Financial (Neo), to become the first official financial partner in the league’s history.

Neo is building the future of financial services for Canadians, and as a part of this season-long partnership with CEBL, Neo cardholders will get cashback on CEBL purchases. Additionally, Neo will become the presenting partner of the CEBL’s Opening Week Tip-Off including the first two nationally broadcast CEBL games May 21 and May 24 on TSN.

Neo offers its customers a modern financial experience, simplifying finances through reimagined spending, savings, investing, and mortgages on an easy-to-use platform. The CEBL Cashback Program will allow any Neo card customer to access cashback on their purchase of CEBL tickets and select CEBL merchandise by using their Neo card of choice.

“We are very proud to add Neo Financial to our CEBL family through a ground-breaking partnership as the first official financial partner in league history. This partnership brings together two emerging Canadian disruptor brands that want to engage and support the communities we both operate in,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Collectively we are invested in one another and are committed to elevating both brands to provide fans and clients access to Neo Financials’ innovative financial tools and CEBL experiences that align with that shared vision.”

In addition to the launch of the CEBL Cashback Program, Neo wants to recognize the real MVPs, our CEBL fans across the country. The Neo Fan MVP campaign will allow CEBL fans across Canada to show their fanaticism by entering to win prizes throughout the season, including the Grand Prize of a VIP package to attend the CEBL Championship Weekend in Montreal.

“We’re thrilled to be the official financial partner of the CEBL,” said Andrew Chau, Co-Founder and CEO at Neo Financial. “At Neo, we’re excited to grow alongside one of Canada’s fastest growing sports leagues. Through this partnership with the CEBL, we’ll be able to bring better financial experiences to more Canadians.”

The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at the Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.

More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices.

To learn more about the CEBL Cashback Program: get.neofinancial.com/cebl

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Neo Financial
Neo Financial is a technology company simplifying finances through reimagined spending, savings, investing, and mortgages. Founded in 2019 by the co-founders of SkipTheDishes, Neo has raised more than $299 million in funding and has been recognized as one the top tech startups in Canada by LinkedIn. Neo is headquartered in Calgary and Winnipeg, and is backed by top-tier investors across North America. Through partnerships with leading financial institutions, Neo provides members with a safe and secure way to spend (Neo Credit), save (Neo Money™), invest (Neo Invest™), and get a mortgage (Neo Mortgage). Neo for Business powers financial solutions for Tim Hortons, Cathay Pacific, Hudson’s Bay, and over 12,000 other partners across the country. To learn more, visit neofinancial.com.

Media Contact:

Aaron Gogishvili – Sr. Director, Communications & Community Relations
Canadian Elite Basketball League

(905) 730-4691 | agogishvili@cebl.ca

Neo Financial

media@neofinancial.com

Disclaimers: 

Neo Credit and Neo Secured Credit cards are issued by ATB Financial pursuant to license by Mastercard International Incorporated.

The Neo Money™ card is a prepaid Mastercard® issued by Equitable Bank pursuant to license by Mastercard International Incorporated. The Neo Money™ card is powered by the Neo Money™ account, which is provided by Concentra Bank.

The JA Money card is a prepaid Mastercard® issued by Neo Financial pursuant to license by Mastercard International Incorporated. The JA Money card is powered by the Neo Everyday account, which is provided by Peoples Bank of Canada.