The Canadian Elite Basketball League (CEBL) announced Friday a multi-year national partnership naming Kal Tire as the Official Tire Expert of the CEBL and its 10 member clubs.

The partnership unites Canada’s largest professional sports league and one of Canada’s largest independent tire service dealers. With over 260 Kal Tire stores across Canada, this landmark partnership will see Kal Tire expand its existing partnerships with the Vancouver Bandits, Edmonton Stingers and Brampton Honey Badgers to now include the entire CEBL and will provide basketball fans nationwide with access to exclusive Kal Tire offers and promotions by attending games during the 2024 season. As part of the agreement, Kal Tire will leverage the marketing rights and intellectual property of the CEBL and its teams.

“Kal Tire is one of Canada's leading automotive brands and has been a trusted source for retail and service for tires for over 70 years,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “They have a long-standing tradition of supporting Canadian sports and deep roots in the communities in which they operate across the country. We look forward to collaborating with them and their expanded commitment to the CEBL and Canadian basketball in 2024.”

“Kal Tire is pleased to support the CEBL and basketball enthusiasts from across Canada,” said Jamie Shillingford, marketing manager stores, Kal Tire. “Canadians from coast-to-coast can now cheer their favourite CEBL team and know that Kal Tire is there to help them drive to and from each and every game safely.”

The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.

More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices.



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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Kal Tire

Kal Tire is one of Canada's largest independent tire dealers and one of North America's largest commercial tire dealers. Kal Tire's Mining Tire Group is an international leader in mining tire service and supply, servicing more than 150 mine sites across five continents. The company has warehouse facilities across Canada servicing more than 260 Kal Tire retail and commercial stores. Kal Tire owns and operates 11 truck tire retread facilities across Canada, plus six earthmover retreading facilities located in Canada, the United Kingdom, Chile, Ghana and Mexico. The company employs more than 6,500 team members. For more information, please visit Kaltire.com.

Media Contact:

Aaron Gogishvili – Sr. Director, Communications & Community Relations
Canadian Elite Basketball League

(905) 730-4691 | agogishvili@cebl.ca