The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that GoodLife Fitness, one of Canada’s premier fitness companies, has returned as an official partner for a third straight season. 

GoodLife Fitness will be providing ultimate memberships for Honey Badgers players, coaches, and staff ahead of the 2025 season to utilise their fitness centres. 

“We are privileged to have GoodLife Fitness back on our team for a third straight season,” said Honey Badgers President Josie Pingitore. “As fitness providers for our players, coaches, and staff, GoodLife allows our team to ensure they are in the best shape possible en route to a 2025 CEBL Championship run.”

GoodLife Fitness will also own presenting rights for the Honey Badgers “Dunk of the Game” social media campaign for the upcoming year. By the end of the season, Honey Badgers social media followers will have the opportunity to vote for their favourite dunk of the season, entering them in a giveaway contest sponsored by GoodLife for a chance at a 12-month ultimate membership.

"GoodLife Fitness is proud to continue our partnership with the Brampton Honey Badgers for a third year,” said Melissa Hambrook, senior director of partnerships, GoodLife Fitness. “Over the past two years, GoodLife gyms have been a centre of workouts and wellness for the players, staff and coaches, and we're thrilled to continue welcoming the Honey Badgers at every GoodLife. We're also extending special offers on game tickets through the GoodLife Rewards program so more people can see the team in action.”

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About GoodLife Fitness

GoodLife Fitness started in 1979 in London, ON, and has since grown to the largest group of fitness club chains in Canada and the fourth largest in the world. Founder and CEO David ‘Patch’ Patchell-Evans started the business with one purpose…to give everyone in Canada the opportunity to live a fit and healthy good life. With 200+ clubs nationally, GoodLife is helping to transform the health and fitness of people across Canada every day. Find out more at goodlifefitness.com and @goodlifefitness on social media channels.

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca