The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Domino’s Brampton has united with the team to become their official pizza partner.

Domino’s has been delivering great-tasting pizza to the Brampton area since 1987. Their organization believes in doing the right thing, putting people first, creating inspired solutions, championing their customers, and growing and winning together. 

“We're thrilled and privileged to be partnering with the most exciting sports organization in Brampton,” said David Mills, local Brampton franchisee. “As local business owners, Werner (also a local Brampton franchisee) and I share the same spirit and values as the Honey Badgers, as we both work tirelessly to support and engage with our community in Brampton. Spending time at games and local festivals with the Honey Badgers team, we were blown away by the high production value of games and the enthusiasm and commitment shown by the entire organization. We are looking forward to an awesome 2025 season!”

Domino’s humble beginnings in Brampton align closely with that of the Honey Badgers and the CEBL. After starting out as a single store in downtown Brampton 38 years ago, and now delivering their pizza across the city from 11 locations, this replicates the strong growth of the CEBL now entering a seventh season this summer.

“We are thrilled to welcome Domino’s Brampton as the team’s official pizza partner ahead of the 2025 season,” said Chris Rodricks, senior director of business development of the Brampton Honey Badgers. “Dynamic, results-driven business leaders like David and Werner are exactly who the Honey Badgers want in our corner. We believe this deal will allow both parties to continue to thrive and connect with the local community in new and exciting ways.”

With this new partnership, Honey Badgers fans can look forward to deals on Domino’s pizza through unique, in-game fan activations. 

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Domino’s Brampton

Locally owned Domino's Pizza stores have been serving our Brampton neighbours since 1987. Delivering our unique combination of quality at unbeatable value is only possible because of our amazing team. Our shared values of passion, pride, hunger and humility push us all to make great pizzas, deliver great service, and help create memorable moments for families and friends with great food to gather around. Local Brampton franchisees David Mills and Werner Lomker do whatever they can to get involved in the Brampton community, and can often be found doing pizza demonstrations with kindergarteners, serving pizzas at festivals, making pizzas and hosting fundraisers with ErinoakKids, giving away slices at Brampton Transit hubs, feeding students at Brampton hackathons, and now hopefully on the sidelines for the Brampton Honey Badgers 2025 Championship win! Go Honey Badgers!

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

eeldridge@honeybadgers.ca