The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Wednesday their basketball operations staff ahead of this week’s training camp.
The group of coaches and training staff features a mix of new and familiar faces to the Honey Badgers organization, bringing a blend of significant experience from numerous CEBL and U SPORTS programs.
General manager and vice president of basketball operations, Jermaine Anderson, enters a fifth consecutive season with the Honey Badgers, making him the longest-serving current member of the organization.
The Honey Badgers promoted Sheldon Cassimy as the fourth head coach in franchise history in early March with hopes of improving upon last year’s 8-12 regular season record. Cassimy has been a member of the Honey Badgers coaching staff since the CEBL Summer Series in 2020 under the guidance of Ryan Schmidt and Antoine Broxsie.
“Our organization has always been committed to the development of players, coaches, and staff,” said Sheldon Cassimy, head coach and assistant general manager for the Brampton Honey Badgers. “Everyone on our staff is incredible at what they do, but they are also great individuals and people in the community. I’m excited for the potential we have as a staff to do some amazing things this summer.”
Thomas Cory joins the Honey Badgers staff as a lead assistant coach this summer, following another season as head coach of the Nipissing University men’s basketball program.
Mike Fraser and Christian Bentley return to their assistant coach duties for a second season in Brampton. Fraser averaged 5.8 points and 7.4 rebounds in 18 games for the Honey Badgers during the CEBL’s Inaugural Season in 2019, and holds numerous single-game records in rebounding and blocked shots.
The Brampton Honey Badgers complete basketball operations staff includes:
The Honey Badgers open the 2024 campaign at home against the Niagara River Lions as part of Home Opener Weekend at the CAA Centre. Season tickets, ultimate voucher packages, and single game tickets are available now to witness the best of Canadian professional basketball this summer. For more information contact a Honey Badgers representative at
tickets@honeybadgers.ca or visit
www.honeybadgers.ca/tickets.
###
About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
Media Contact:
Kyle Warrener - Sr. Coordinator, Marketing, Communications, and Events
Brampton Honey Badgers
Get ready for the Honey Badgers. Sign up to receive the latest team news, community events and exclusive opportunities.

Thank you for joining the Brampton Honey Badgers Insiders list.
We will keep you posted on the latest news and information regarding the Honey Badgers.
Sign up for as many categories as you'd like!