The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Algoma University and the club have come to terms on an official partnership agreement for a second straight season.

Algoma University prides themselves on their close-knit community who celebrate each individual’s unique personalities, values, and convictions - sentiments that are echoed by the Honey Badgers organization. 

“Renewing our partnership with the Brampton Honey Badgers reflects the shared successes of our first season together,” said Craig Fowler, Algoma University Vice President of Growth, International & External Relations. “We are thrilled to continue working alongside a team that shares our goals of fostering community engagement and leaving a positive and lasting impact on the communities we serve. Since 2009, Algoma University has proudly provided high-quality university programming in the heart of Brampton. Our commitment to this vibrant city is unwavering, as we view Brampton as integral to our mission.”

Beginning in 2024, this partnership allows for underserved youth and families from across the region to attend Honey Badgers games courtesy of Algoma, as well as recognize community leaders from throughout Brampton through a social media co-branded campaign. 

“Welcoming back Algoma University as an official partner was a major priority for us this offseason,” said Chris Rodricks, senior director of business development of the Brampton Honey Badgers. “Our likeminded approach on community involvement, and our continued collaboration will be a catalyst for a positive impact on our city. This partnership is a great opportunity for both parties to continue to grow within, and give back to, the community that we call home.”

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Algoma University

Algoma University is a public University that offers bachelor's degrees, master's 

degrees and graduate certificate programs in liberal arts, sciences and professional disciplines. Algoma University has three campuses in Ontario, each deeply rooted in their community: Brampton, Sault Ste. Marie and Timmins. Algoma University has a Special Mission to cultivate cross-cultural learning between Indigenous populations and other communities. For more information, please visit www.algomau.ca.

Media Contact:
Josie Pingitore - Vice President

Brampton Honey Badgers

jpingitore@honeybadgers.ca