The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that the team will partner with GoodLife Fitness for a second season. As part of the agreement, GoodLife Fitness will provide gym memberships to Honey Badgers players, coaches, and staff to be used throughout the upcoming season.

“GoodLife Fitness continues to be a valued partner of our organization by providing resources and facilities for our athletes, coaches, and staff to be in peak physical shape leading up to and throughout our season,” said Chris Rodricks, senior director of business operations for the Brampton Honey Badgers. “We encourage our fans to check out their nearest GoodLife Fitness location and explore all of the benefits of the programs, services, and expertise offered.”

Honey Badgers fans will benefit from a number of exclusive GoodLife giveaways and promotional offers in-arena and digitally across the Honey Badgers social media platforms. 

“GoodLife Fitness is proud to sponsor the Brampton Honey Badgers for the second year and we look forward to welcoming the players, staff and coaches for workouts at our clubs. We’re also extending special offers on game tickets through the GoodLife Rewards program so more people can see the team in action,” said Melissa Hambrook, senior director of partnerships, GoodLife Fitness. 

With the 2024 season on the horizon, Honey Badgers fans can get excited for what is in store for the second season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About GoodLife Fitness

GoodLife Fitness started in 1979 in London, ON, and has since grown to the largest group of fitness club chains in Canada and the fourth largest in the world. Founder and CEO David ‘Patch’ Patchell-Evans started the business with one purpose…to give everyone in Canada the opportunity to live a fit and healthy good life. With 200+ clubs nationally, GoodLife is helping to transform the health and fitness of people across Canada every day. Find out more at goodlifefitness.com and @goodlifefitness on social media channels.

Media Contact:

Kyle Warrener - Sr. Coordinator, Ticket Sales and Communications

Brampton Honey Badgers 

kwarrener@honeybadgers.ca