The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday an official partnership with eThereLIVE, a leader in streaming and online broadcast production for over 10 years.

eThereLIVE will lead efforts to enhance the experience for Honey Badgers fans both in-arena and virtually across the country through the production of all home games at the CAA Centre this summer.

“Our organization is dedicated to continuing to improve the overall fan experience at our games,” said Chris Rodricks, senior director of business operations for the Brampton Honey Badgers. “eThereLive has a proven history of producing high-quality entertainment that allows fans to enjoy and support their favourite teams in the best way possible.”

eThereLIVE offers a wide range of services including secured video conferencing, hybrid events, webinars, and online sports broadcasts.

“We are incredibly honored to work with the Brampton Honey Badgers and the Canadian Elite Basketball League for this upcoming season,” said Nathan Kordyjaka, president of eThereLIVE. “This partnership allows us to not only continue our ongoing support of Canadian athletics, but to also do our part in growing the game of basketball in Canada through this rapidly growing league. We look forward to bringing a season of exciting action on the court into people’s homes!”

The Honey Badgers open the 2024 campaign at home against the Niagara River Lions as part of Home Opener Weekend at the CAA Centre. Season tickets, ultimate voucher packages, and single game tickets are available now to witness the best of Canadian professional basketball this summer. For more information contact a Honey Badgers representative at tickets@honeybadgers.ca or visit www.honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About eThereLIVE

eThereLIVE has been a leader in streaming and online broadcast production for over 10 years. We have built a trusted reputation with clients locally and abroad through our wide array of services including secured video conferencing, hybrid events, webinars, and online sports broadcasts. The partnership with our parent company, Soundbox, also allows us to offer our top-notch streaming solutions alongside amazing in-person audiovisual support all under one roof. No matter your needs, eThereLIVE has the resources and expertise to make your next streaming experience outstanding!

Media Contact:
Kyle Warrener - Sr. Coordinator, Marketing, Communications, and Events

Brampton Honey Badgers

kwarrener@honeybadgers.ca