The Canadian Elite Basketball League (CEBL) announced Thursday that EMI Promotional Products (EMI) has been named the Official Promotional Partner of the CEBL through a new National sponsorship that encompasses the league and its 10 teams. This partnership enables EMI to showcase its capabilities and commitment to quality and innovation in the promotional products and apparel space.

“EMI has a great reputation for providing premium products to companies across the country and around the world,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “We look forward to working with them to create exciting promotional items for our fans, staff, players and coaches in 2024.”

EMI aims to elevate the fan experience by introducing high-quality, custom promotional products that fans can cherish and utilize beyond the games. This partnership signifies an innovative approach to sports marketing, emphasizing the creation of a deeper connection between the sport and its fans.

“In our commitment to elevating fan experiences and fostering deeper connections, we at EMI are thrilled to embark on this journey with the CEBL as their Official Promotional Partner,” said EMI President, Mark Shields. “This partnership not only reflects our dedication to providing premium products but also signifies our shared passion for basketball and community engagement. Together, we look forward to igniting the excitement of the game and creating memorable moments for fans nationwide.”

This collaboration with the CEBL furthers EMI's position as a Canadian leader for custom printed t-shirts. As the partnership unfolds, fans can look forward to exciting promotions, exclusive merchandise, and unique fan engagement opportunities that bring them closer to the game they love. First up are 10,000 custom printed t-shirts that will be distributed to fans at the season home opener for our Ontario based teams.

More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season, with an additional eight games in French on RDS. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices. Next Level Sports & Entertainment – The U.S. Home for CEBL, will pick up 40 CEBL games for its U.S. audience in 2024, while international streaming service, Courtside1891, will carry 27 games for subscribers outside of North America.

Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 10 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About EMI Promotional Products

EMI is a full-service advertising specialties company offering a wide range of promotional items to promote companies and assist with marketing objectives with quality programs like corporate recognition programs, premiums and incentives sales, trade show programs, safety programs service awards, employee recognition, product introductions, business gifts, sport tournaments, company outings, thank you programs, e-commerce services: online stores and fulfillment services and more! EMI helps find cost-effective ways to market and promote businesses with custom promotional items that speak directly to customers and clients. For more information, please visit www.emipromotionalproducts.com.

Media Contact:
Aaron Gogishvili – Sr. Director, Communications & Community Relations
Canadian Elite Basketball League

(905) 730-4691 | agogishvili@cebl.ca