The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday the launch of the Brampton Honey Badgers Business Council (BHBBC). 

The purpose of the BHBBC is to share business best practices that will assist in the long-term corporate development of Brampton’s only professional sports team; to introduce prospects to the franchise; expand the organization’s network; serve as a great B2B pathway; and align with City of Brampton economic development objectives. 

A Committee Terms of Reference has been developed and members of the Brampton community are invited to apply for membership with meetings scheduled monthly. Interested individuals should inquire by emailing info@honeybadgers.ca. 

“Having recently made the permanent move to Brampton, the Honey Badgers have been overwhelmed with support from municipal leaders, businesspeople and the basketball community,” said Michael Cvitkovic, president, Brampton Honey Badgers. “This business council will bring together the corporate community in Brampton that has gained a reputation around the world as best in-class through its innovation, entrepreneurial approach, and diversity. Professional basketball is unique in its ability to combine business, technology, music, art, fashion, culture and sport. We look forward to the Honey Badgers serving as a conduit for the entire Brampton community.”

The Brampton Honey Badgers Business Council will have a myriad of opportunities to serve and showcase the Honey Badgers throughout the community including: advising the franchise on business trends that can positively or negatively impact the Club; leverage business and personal networks to introduce more basketball mavens to potential corporate involvement; analyze sponsorship inventory; and explore new avenues for sale, while serving as a Honey Badgers ambassador at community and corporate events.

Last month, the Brampton Honey Badgers launched its “We Are Brampton” brand showcased during a community event at the popular Foot Locker Shoppers World location and became the first franchise in the CEBL to have its team merchandise sold at a Foot Locker store.

About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the Brampton Honey Badgers are the defending league champions. Having recently relocated the team to Brampton from Hamilton, the team now proudly calls the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 71 percent of its 2022 rosters being Canadian. TSN, Canada's sports leader, is the official broadcast partner of the league. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Nine players have moved from the CEBL into the NBA following a CEBL season, and 28 CEBL players attended NBA G League training camps during October. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

###

Media Contact:
Kyle Warrener

Brampton Honey Badgers

kwarrener@honeybadgers.ca

Social Media

Facebook: /honeybadgerscan

Twitter: @HoneyBadgersCAN

Instagram: honeybadgerscan