The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday the launch of its B-1st campaign, aimed at showcasing the incredible people, businesses, communities, and organizations that call Brampton home. 

The B-1st campaign is also a commitment by Brampton’s only professional sports team to seek first within its own City for services, people and products.

“The Honey Badgers have been overwhelmed with the support of the Brampton community during its first year. The B-1st campaign will not only shine a spotlight on our local champions but also showcase the incredible businesses that make up our vibrant city,” said Michael Cvitkovic, president, Brampton Honey Badgers. “While we must remain fiscally responsible, we are committed to first look within our own community for business services, game entertainment, community engagement, RFPs, and people. Just as our pro basketball team is a huge source of civic pride, so to is our incredible business community. I encourage other prominent Brampton businesses to join the B-1st team and promote other thriving local businesses.”

For a third year, the City of Brampton has been ranked as one of Canada’s Top 20 locations to invest by Site Selection Magazine. Competing on an international stage, Brampton maintains its place on the list. An innovation and technology hub, Brampton remains the fastest growing large city in Canada.

About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 71 percent of its 2023 rosters being Canadian. TSN, Canada's sports leader, is the official broadcast partner of the league. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Nine players have moved from the CEBL into the NBA following a CEBL season, and 28 CEBL players attended NBA G League training camps during October. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

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Media Contact:
Kyle Warrener

Brampton Honey Badgers

kwarrener@honeybadgers.ca

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Facebook: /honeybadgerscan

Twitter: @HoneyBadgersCAN

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