The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that a partnership agreement has been signed with CAA South Central Ontario, one of Canada’s most trusted and recognizable brands.

CAA will hold presenting rights for the Brampton Honey Badgers’ fan autograph sessions following each home game. Additionally, they will be running a season-long contest on social media for a chance to win tickets in the CAA Suite for a future Honey Badgers game.

“CAA’s beliefs and values to serve their community align directly with what the Honey Badgers aim to achieve as an organization,” said Honey Badgers President, Josie Pingitore. “We are lucky to have them on our team for the 2025 season and looking forward to working alongside them this year.”

CAA will have exclusive presenting rights to the Honey Badgers’ Lineup Buddies group experience where they will be donating 20 tickets to the respective organization for their players, coaches, parents, etc. to come enjoy the game. This experience allows youth sports teams or organizations to stand with the players during the national anthem and watch them warm up courtside.

Every home game, fans can expect an opportunity to win ‘CAA Member of the Game’ which includes a Honey Badgers prize pack and a $100 CAA store gift card. The first person who shows their CAA membership card in a specific section will be selected as the winner.

“We are proud to continue the partnership between CAA South Central Ontario and the Brampton Honey Badgers for the 2025 season,” said Shoshana Fruitman, chief marketing officer, CAA SCO. “This ongoing collaboration highlights our shared commitment to fostering community engagement and supporting local families in Brampton and beyond. At CAA, we are always looking for meaningful ways to give back to our members and the communities we serve. By working together with the Brampton Honey Badgers, we are able to provide our members and the community with access to unique and exciting basketball experiences.”

Through the Honey Badgers partnership with Kids Up Front, CAA will be donating tickets for local underprivileged youth to attend games during the 2025 campaign. 

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About CAA South Central Ontario

For over a hundred years, CAA has been helping Canadians stay mobile, safe, and protected. CAA South Central Ontario, is one of eight auto clubs across Canada, providing roadside assistance, travel, insurance services, and member savings for over 2.4 million members.

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca