Michael joined the Honey Badgers and the CEBL in March of 2022 as Director, Ticket Sales & Service. Ahead of the 2024 season, Michael was promoted to Sr. Director, Ticket Sales and Service. He comes from Cosmos Sports & Entertainment where he was the Manager of Sales and Service, overseeing a team of Account Executives and focused on group sales/B2B sales, renewals strategies and ticket plans. The creation and execution of ticket sales plans for a variety of properties included the San Diego Seals (NLL), Curling Canada, Hamilton Philharmonic Orchestra, GT20 Cricket, City of Mississauga, and the Edmonton Elks.
Starting as a Sales and Marketing Intern with the Brampton Beast (ECHL) in January 2018, Michael moved into a variety of roles with the team including Ticket Sales and Service Executive, Senior Account Executive, and eventually Director of Ticket Sales. In 2019 Michael was awarded the Beast Front Office Rookie of the Year, and in December of 2018 was awarded the ECHL Group Sales Top Growth Star of the Month.
While managing both ticketing and sponsorships at the Beast, Michael created great success with school group sales with the team, including selling out six straight School Day games. He was one of 12 elite league executives selected to be enrolled in ECHL University, a seven-month program designed to train all aspects of ticket sales management and leadership led by former NBA vice president of team ticket sales Murray Cohn, and Steve Delay.
Being a Game Crew and Interactive Crew member with Maple Leaf Sports & Entertainment (through Toronto FC and the Toronto Maple Leafs), Michael has been an essential part of providing fans with a memorable experience across the sports industry.
Michael earned his Honours Bachelor of Commerce – Business Administration from the University of Windsor and a Graduate Certificate from the George Brown College Sport and Event Marketing program, where he earned Dean’s Honours.
From a young age, Michael has played multiple sports and coached numerous youth teams. He enjoys getting out on the golf course where he tries to find as many golf balls as he loses.