HONEY BADGERS, BRAMALEA CITY CENTRE CONTINUE OFFICIAL PARTNERSHIP

Kyle Warrener • Mar 18, 2024

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Bramalea City Centre will return for a second season as an official partner with the Honey Badgers. The partnership aligns a common commitment to community involvement with the distribution of tickets to underprivileged youth and families in the local community, in addition to bringing together two major attractions within the city.


“We are excited to grow our partnership with the Brampton Honey Badgers and support basketball within our community,” said Nicole MacPhail, marketing manager at Bramalea City Centre. “Basketball is not only a sport but a form of gathering and communicating, while supporting each other and establishing community relationships. BCC looks forward to inspiring the younger generation to take a shot and reach for the stars with the BCC and Brampton Honey Badgers partnership.”


Bramalea City Centre is the largest shopping centre in the city, featuring two levels and over one and a half million square feet of retail shopping space, showcasing a tenant mix of over 300 stores and services. Bramalea City Centre has played an active role for 50 years and is proud of its long-standing community support of non-profit organizations and engagement programs supporting our community. 


“This partnership is a great example of the city coming together, with two of the biggest attractions in the Honey Badgers and Bramalea City Centre,” said Chris Rodricks, senior director of business operations for the Brampton Honey Badgers. “Honey Badgers fans are encouraged to visit Bramalea City Centre to check out its amazing variety of shops and services.”


With the 2024 season on the horizon, Honey Badgers fans can get excited for what is in store for the second season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at
honeybadgers.ca/tickets



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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.


About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.


About Bramalea City Centre

Bramalea City Centre, is the largest shopping centre in the City of Brampton, and the fourth largest in Ontario. The two-level shopping centre offers 1.5 million square feet of retail shopping space, showcasing a tenant mix of over 300 stores and services including Metro, Aritzia, Decathlon, Browns Shoes, JD Sports, and Sephora.



Media Contact:

Kyle Warrener - Sr. Coordinator, Ticket Sales and Communications

Brampton Honey Badgers 

kwarrener@honeybadgers.ca


Nicole MacPhail - Marketing Manager

Bramalea City Centre 

NMacPhail@morguard.com




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